Whitespace ads appear only if the viewers monitor screen is wide enough to show it. Those with smaller sites won't see it. It's a great tool for your real estate, as it is referred to at Lynda.com, the Online Training Library.
This means every inch of your visitors computer screen is yours for the time they are viewing your site. If you are a publisher, advertiser, merchant, etc, this could prove beneficial.
I added whitespace from Chitika one week ago today to my website www.here2helpservices.com/ and this is what I think about it:
It was incredibly easy to set up. Just copy and insert the code into the website. I inserted mine into my template so every new page will already have the code in it. So really, my total effort to implement Chitika whitespace on my site, was only 5 minutes. It took longer to fill out the application!
In the first hour of having the whitespace, I earned $.54 from my first click! That is a decent payout for a click in my eyes considering some only pay $.01!
When I first added whitespace to my site, I was worried it wouldn't look good so I made sure to look at it from other computers besides mine. I think it looks great! The ads are crisp and relevant to my site. They really pop on the screen which produces more clicks! In the past week I have had a lot of people notice, comment, and click on my Chitika Whitespace.
The only feature that bothers me about the whitespace ad is how it follows you down the page as you scroll. It bothers my eyes and distracts me from what I am trying to look at. But because it follows the page and distracts, it stands out to patrons of my website which could be a huge reason why people click on it!
I give Chitika Whitespace a thumbs up! After only one week I can already tell this will be lucrative for my website. Chitika is free to sign up, easy to use, and shows you the money like no other!